Best Open-Source HubSpot Alternatives (2026)

16 self-hostable, open-source projects that replace HubSpot — without costs that balloon as contacts grow. Each is scored for how hard it is to self-host, with one-click deploy options where they exist.

HubSpot's free tier is generous, but the bill climbs fast once your contact count grows and you need Marketing or Sales Hub features that are gated behind per-seat tiers. Teams also chafe at owning their customer data inside a closed SaaS that's hard to export from cleanly.

Business professionals engaging in a collaborative meeting with charts and documents.
Photo by Yan Krukau on Pexels

Our picks at a glance

Easiest to self-host
EspoCRM

At difficulty 3/5 it's the lowest-friction self-host here, a lightweight PHP app with Docker support and managed hosting available.

Most powerful
Odoo (CRM)

Its CRM is one app inside a full ERP suite, so you get sales, marketing, invoicing and inventory under one roof — the closest match to HubSpot's all-in-one ambition.

Most active
Odoo (CRM)

At ~52,400 stars it has by far the most momentum of any option on this list.

Best managed option
Odoo (CRM)

Odoo offers a mature official cloud (Odoo Online/SaaS) alongside self-hosting, the most established managed option of the group.

Compare all 16 alternatives

ProjectDeployManagedLicense
Odoo (CRM)
Sponsored
Python
53k
4/5
Involved
Docker
Manual
LGPL-3.02 days agoRepo
25k
3/5
Moderate
Docker
Docker Compose
+1
AGPL-3.03 months agoRepo
24k
4/5
Involved
Docker
Manual
MIT5 days agoRepo
10k
4/5
Involved
Docker
Docker Compose
+1
GPL-3.02 days agoRepo
7.5k
4/5
Involved
Docker
Manual
GPL-3.03 days agoRepo
5.6k
4/5
Involved
Docker
Manual
AGPL-3.05 days agoRepo
erxes
TypeScript
4.1k
5/5
Advanced
Docker
Docker Compose
+2
AGPL-3.02 days agoRepo
3.2k
3/5
Moderate
Docker
Docker Compose
+1
AGPL-3.06 days agoRepo
3.1k
3/5
Moderate
Docker
Docker Compose
+1
AGPL-3.02 days agoRepo
2.1k
3/5
Moderate
Docker
Docker Compose
+2
Apache-2.05 days agoRepo
759
4/5
Involved
Manual
AGPL-3.02 days agoRepo
680
5/5
Advanced
Docker
Manual
MIT3 days agoRepo
390
3/5
Moderate
Docker
Manual
Bitrix Framework License2 months agoRepo
256
3/5
Moderate
Docker
Manual
VTPL-1.13 months agoRepo
Tryton
Python
213
4/5
Involved
Docker
Manual
GPL-3.05 days agoRepo
107
4/5
Involved
Manual
AGPL-3.012 years agoRepo

What to look for: Decide whether you need a focused CRM or a full marketing/sales suite, because that splits this list sharply. If marketing automation and email campaigns are the real reason you're paying HubSpot, weigh Mautic for that piece separately; for the CRM core, prioritize a flexible data model and a credible migration path off HubSpot's exports.

The alternatives, reviewed

  1. #1
    Odoo (CRM)
    Sponsored
    Self-host: Involved

    Open-source ERP suite whose CRM app rivals Salesforce and HubSpot

    53k Python LGPL-3.0 2 days ago
    How it compares to HubSpot
    • Many polished features (advanced CRM tooling) push you toward the paid Enterprise edition
    • Community Edition UI and modules are deliberately limited
    • Self-hosting the full stack is heavy and complex
    • Upgrades between major versions can be painful
  2. #2
    Monica
    Self-host: Moderate

    Personal CRM to remember important details about your contacts

    25k PHP AGPL-3.0 3 months ago
    How it compares to HubSpot
    • Designed for personal use only; lacks sales pipeline management, forecasting, and team collaboration
    • No built-in email marketing, lead scoring, or workflow automation
    • REST API coverage is limited compared to business-grade CRM platforms
  3. #3
    Krayin CRM
    Self-host: Involved

    Free and open-source Laravel CRM for the full customer lifecycle

    24k PHP MIT 5 days ago
    How it compares to HubSpot
    • Feature set is narrower than HubSpot/Salesforce (limited marketing automation)
    • Reporting and analytics are basic
    • Smaller plugin/marketplace ecosystem
    • Some advanced modules are sold separately as commercial add-ons
  4. #4
    Mautic
    Self-host: Involved

    Open-source marketing automation and email campaigns at scale

    10k PHP GPL-3.0 2 days ago
    How it compares to HubSpot
    • Heavyweight setup with cron jobs and queue workers; not beginner-friendly
    • UI feels dated compared to modern SaaS tools
    • Deliverability depends entirely on your own mail infrastructure
    • Performance tuning required for large lists; upgrades can be fragile
  5. #5
    Dolibarr ERP & CRM
    Self-host: Involved

    All-in-one open-source ERP and CRM for small businesses

    7.5k PHP GPL-3.0 3 days ago
    How it compares to HubSpot
    • UI is dated and dense compared to modern CRMs
    • CRM is just one part of a broad ERP, so dedicated sales features are shallower
    • Marketing automation is minimal
    • Heavy reliance on community modules for advanced needs
  6. #6
    SuiteCRM
    Self-host: Involved

    Enterprise-ready open-source CRM, a SugarCRM Community Edition fork

    5.6k PHP AGPL-3.0 5 days ago
    How it compares to HubSpot
    • Legacy codebase and dated UI compared to modern CRMs
    • Setup and upgrades can be fiddly and resource-heavy
    • Native integrations are limited versus Salesforce/HubSpot ecosystems
    • AI and modern automation features lag behind commercial leaders
  7. #7
    erxes
    Self-host: Advanced

    Open-source experience operating system unifying sales, marketing and support

    4.1k TypeScript AGPL-3.0 2 days ago
    How it compares to HubSpot
    • Microservice/plugin architecture makes self-hosting complex and resource-heavy
    • Broad scope means individual modules are less deep than specialized tools
    • Documentation can lag the fast-moving codebase
    • Smaller integration ecosystem than HubSpot
  8. #8
    EspoCRM
    Self-host: Moderate

    Lightweight, fast open-source CRM with a flexible entity manager

    3.2k PHP AGPL-3.0 6 days ago
    How it compares to HubSpot
    • Marketing automation and email campaigns require paid extensions
    • Built-in reporting and BI is more basic than HubSpot/Salesforce
    • UI feels more utilitarian and dated
    • Advanced features (BPM, advanced pack) are behind a commercial license
  9. #9
    Frappe CRM
    Self-host: Moderate

    Simple, modern open-source CRM on the Frappe framework

    3.1k Python AGPL-3.0 2 days ago
    How it compares to HubSpot
    • Younger product with fewer integrations than HubSpot/Pipedrive
    • Self-hosting depends on the Frappe bench stack, which adds operational overhead
    • Marketing automation and advanced reporting are limited
    • Smaller community than the established CRMs
  10. #10
    Corteza
    Self-host: Moderate

    Low-code platform with a built-in CRM app and workflow automation

    2.1k Go Apache-2.0 5 days ago
    How it compares to HubSpot
    • Documentation and community ecosystem are thin compared to SuiteCRM or Odoo
    • App builder requires significant configuration effort beyond the default CRM template
    • No managed cloud hosting; you must operate and maintain your own deployment
  11. #11
    CiviCRM
    Self-host: Involved

    Open-source constituent relationship management for nonprofits

    759 PHP AGPL-3.0 2 days ago
    How it compares to HubSpot
    • Typically requires a host CMS (WordPress/Drupal), adding setup complexity
    • UI is dated and the learning curve is steep
    • Oriented to nonprofits, so general sales-pipeline features are weaker
    • Limited native integrations versus mainstream commercial CRMs
  12. #12
    OroCRM
    Self-host: Advanced

    Open-source CRM for B2B and commerce with a 360 customer view

    680 PHP MIT 3 days ago
    How it compares to HubSpot
    • Heavy Symfony stack makes installation and operation complex
    • Steeper learning curve and slower to set up than lightweight CRMs
    • Smaller community and fewer ready-made integrations
    • Best value comes from the broader Oro ecosystem, which adds overhead
  13. #13
    Bitrix24 Community
    Self-host: Moderate

    All-in-one collaboration suite with CRM, tasks, HR, and website builder

    390 PHP Bitrix Framework License 2 months ago
    How it compares to HubSpot
    • License is not OSI-approved open-source; source-available terms restrict redistribution
    • Community edition has feature caps vs the cloud version: limited users and storage quotas
    • Upgrade path between on-premise versions can be complex and error-prone
  14. #14
    vtiger CRM
    Self-host: Moderate

    Full-featured open-source CRM for sales, marketing, and support teams

    256 PHP VTPL-1.1 3 months ago
    How it compares to HubSpot
    • Community edition lags significantly behind the commercial cloud version in new features
    • Mobile experience is limited; dedicated mobile apps target only the cloud offering
    • Smaller and less active community than SuiteCRM; fewer third-party extensions
  15. #15
    Tryton
    Self-host: Involved

    Modular ERP platform with CRM, sales, accounting, and inventory

    213 Python GPL-3.0 5 days ago
    How it compares to HubSpot
    • ERP-first design makes simple CRM use cases feel heavyweight and over-engineered
    • Web client is still maturing; historically relied on a GTK desktop client
    • Smaller ecosystem and fewer third-party integrations than Odoo
  16. #16
    Zurmo CRM
    Self-host: Involved

    Gamified open-source CRM with built-in achievements and workflow engine

    107 PHP AGPL-3.0 12 years ago
    How it compares to HubSpot
    • Project is largely unmaintained; last meaningful release is several years old
    • Gamification layer can feel gimmicky in serious sales environments
    • Limited modern integrations; REST API coverage is narrow compared to active CRM projects

The verdict

For a true HubSpot-style all-in-one, Odoo is the strongest pick thanks to its ERP breadth, huge community, and official cloud; if you only want a clean CRM core, EspoCRM is the easiest to stand up and run.

HubSpot alternatives — frequently asked questions

Is there a free open-source HubSpot alternative?

Yes — all ten options here are free and open-source. Odoo (LGPL-3.0), EspoCRM, Frappe CRM and SuiteCRM (AGPL-3.0), Krayin and OroCRM (MIT), and Dolibarr, Mautic and CiviCRM are all freely self-hostable with no per-contact fees.

Which HubSpot alternative is easiest to self-host?

EspoCRM at difficulty 3/5 is the lightest to deploy via Docker. Frappe CRM is also 3/5; the rest (Odoo, Krayin, Mautic, Dolibarr, SuiteCRM, CiviCRM) sit at 4/5, and erxes and OroCRM are the hardest at 5/5.

Which one replaces HubSpot's marketing automation, not just the CRM?

Mautic is purpose-built for marketing automation and email campaigns at scale. For an all-in-one that bundles marketing with CRM and sales, Odoo or erxes (which unifies sales, marketing and support) fit better.

Can I get managed hosting instead of running it myself?

Yes for several: Odoo, Dolibarr, SuiteCRM, erxes, EspoCRM, Frappe CRM and OroCRM all offer managed hosting. Krayin, Mautic and CiviCRM are self-host only.

What's the best HubSpot alternative for nonprofits?

CiviCRM is built specifically for nonprofit constituent relationship management — membership, donations and contacts — though it's manual-deploy only and rates difficulty 4/5.

Which has the most active community?

Odoo leads at roughly 52,400 GitHub stars, well ahead of Krayin (~23,000) and Mautic (~9,800).

Keep exploring