Best Open-Source HubSpot Alternatives (2026)
10 self-hostable, open-source projects that replace HubSpot — without costs that balloon as contacts grow. Each is scored for how hard it is to self-host, with one-click deploy options where they exist.
HubSpot's free tier is generous, but the bill climbs fast once your contact count grows and you need Marketing or Sales Hub features that are gated behind per-seat tiers. Teams also chafe at owning their customer data inside a closed SaaS that's hard to export from cleanly.
Our picks at a glance
At difficulty 3/5 it's the lowest-friction self-host here, a lightweight PHP app with Docker support and managed hosting available.
Its CRM is one app inside a full ERP suite, so you get sales, marketing, invoicing and inventory under one roof — the closest match to HubSpot's all-in-one ambition.
Odoo offers a mature official cloud (Odoo Online/SaaS) alongside self-hosting, the most established managed option of the group.
Compare all 10 alternatives
Tap a column header to sort| Project | Deploy | Managed | License | ||||
|---|---|---|---|---|---|---|---|
 | 52k ★ | 4/5 Involved | Docker Manual | LGPL-3.0 | 2 days ago | Repo | |
 Krayin CRM PHP | 23k ★ | 4/5 Involved | Docker Manual | MIT | 3 days ago | Repo | |
 Mautic PHP | 9.8k ★ | 4/5 Involved | Docker Docker Compose +1 | GPL-3.0 | 2 days ago | Repo | |
| 7.3k ★ | 4/5 Involved | Docker Manual | GPL-3.0 | 2 days ago | Repo | ||
 SuiteCRM PHP | 5.5k ★ | 4/5 Involved | Docker Manual | AGPL-3.0 | 11 days ago | Repo | |
 erxes TypeScript | 4k ★ | 5/5 Advanced | Docker Docker Compose +2 | AGPL-3.0 | 2 days ago | Repo | |
 EspoCRM PHP | 3.1k ★ | 3/5 Moderate | Docker Docker Compose +1 | AGPL-3.0 | 3 days ago | Repo | |
 Frappe CRM Python | 2.8k ★ | 3/5 Moderate | Docker Docker Compose +1 | AGPL-3.0 | 2 days ago | Repo | |
 CiviCRM PHP | 749 ★ | 4/5 Involved | Manual | AGPL-3.0 | 2 days ago | Repo | |
 OroCRM PHP | 680 ★ | 5/5 Advanced | Docker Manual | MIT | 4 days ago | Repo |
What to look for: Decide whether you need a focused CRM or a full marketing/sales suite, because that splits this list sharply. If marketing automation and email campaigns are the real reason you're paying HubSpot, weigh Mautic for that piece separately; for the CRM core, prioritize a flexible data model and a credible migration path off HubSpot's exports.
The alternatives, reviewed
- #1
Open-source ERP suite whose CRM app rivals Salesforce and HubSpot
52k Python LGPL-3.0 2 days agoHow it compares to HubSpot
- Many polished features (advanced CRM tooling) push you toward the paid Enterprise edition
- Community Edition UI and modules are deliberately limited
- Self-hosting the full stack is heavy and complex
- Upgrades between major versions can be painful
- #2
Krayin CRMSelf-host: InvolvedFree and open-source Laravel CRM for the full customer lifecycle
23k PHP MIT 3 days agoHow it compares to HubSpot
- Feature set is narrower than HubSpot/Salesforce (limited marketing automation)
- Reporting and analytics are basic
- Smaller plugin/marketplace ecosystem
- Some advanced modules are sold separately as commercial add-ons
- #3
MauticSelf-host: InvolvedOpen-source marketing automation and email campaigns at scale
9.8k PHP GPL-3.0 2 days agoHow it compares to HubSpot
- Heavyweight setup with cron jobs and queue workers; not beginner-friendly
- UI feels dated compared to modern SaaS tools
- Deliverability depends entirely on your own mail infrastructure
- Performance tuning required for large lists; upgrades can be fragile
- #4
Dolibarr ERP & CRMSelf-host: InvolvedAll-in-one open-source ERP and CRM for small businesses
7.3k PHP GPL-3.0 2 days agoHow it compares to HubSpot
- UI is dated and dense compared to modern CRMs
- CRM is just one part of a broad ERP, so dedicated sales features are shallower
- Marketing automation is minimal
- Heavy reliance on community modules for advanced needs
- #5
SuiteCRMSelf-host: InvolvedEnterprise-ready open-source CRM, a SugarCRM Community Edition fork
5.5k PHP AGPL-3.0 11 days agoHow it compares to HubSpot
- Legacy codebase and dated UI compared to modern CRMs
- Setup and upgrades can be fiddly and resource-heavy
- Native integrations are limited versus Salesforce/HubSpot ecosystems
- AI and modern automation features lag behind commercial leaders
- #6
erxesSelf-host: AdvancedOpen-source experience operating system unifying sales, marketing and support
4k TypeScript AGPL-3.0 2 days agoHow it compares to HubSpot
- Microservice/plugin architecture makes self-hosting complex and resource-heavy
- Broad scope means individual modules are less deep than specialized tools
- Documentation can lag the fast-moving codebase
- Smaller integration ecosystem than HubSpot
- #7
EspoCRMSelf-host: ModerateLightweight, fast open-source CRM with a flexible entity manager
3.1k PHP AGPL-3.0 3 days agoHow it compares to HubSpot
- Marketing automation and email campaigns require paid extensions
- Built-in reporting and BI is more basic than HubSpot/Salesforce
- UI feels more utilitarian and dated
- Advanced features (BPM, advanced pack) are behind a commercial license
- #8
Frappe CRMSelf-host: ModerateSimple, modern open-source CRM on the Frappe framework
2.8k Python AGPL-3.0 2 days agoHow it compares to HubSpot
- Younger product with fewer integrations than HubSpot/Pipedrive
- Self-hosting depends on the Frappe bench stack, which adds operational overhead
- Marketing automation and advanced reporting are limited
- Smaller community than the established CRMs
- #9
CiviCRMSelf-host: InvolvedOpen-source constituent relationship management for nonprofits
749 PHP AGPL-3.0 2 days agoHow it compares to HubSpot
- Typically requires a host CMS (WordPress/Drupal), adding setup complexity
- UI is dated and the learning curve is steep
- Oriented to nonprofits, so general sales-pipeline features are weaker
- Limited native integrations versus mainstream commercial CRMs
- #10
OroCRMSelf-host: AdvancedOpen-source CRM for B2B and commerce with a 360 customer view
680 PHP MIT 4 days agoHow it compares to HubSpot
- Heavy Symfony stack makes installation and operation complex
- Steeper learning curve and slower to set up than lightweight CRMs
- Smaller community and fewer ready-made integrations
- Best value comes from the broader Oro ecosystem, which adds overhead
The verdict
For a true HubSpot-style all-in-one, Odoo is the strongest pick thanks to its ERP breadth, huge community, and official cloud; if you only want a clean CRM core, EspoCRM is the easiest to stand up and run.
HubSpot alternatives — frequently asked questions
Is there a free open-source HubSpot alternative?
Yes — all ten options here are free and open-source. Odoo (LGPL-3.0), EspoCRM, Frappe CRM and SuiteCRM (AGPL-3.0), Krayin and OroCRM (MIT), and Dolibarr, Mautic and CiviCRM are all freely self-hostable with no per-contact fees.
Which HubSpot alternative is easiest to self-host?
EspoCRM at difficulty 3/5 is the lightest to deploy via Docker. Frappe CRM is also 3/5; the rest (Odoo, Krayin, Mautic, Dolibarr, SuiteCRM, CiviCRM) sit at 4/5, and erxes and OroCRM are the hardest at 5/5.
Which one replaces HubSpot's marketing automation, not just the CRM?
Mautic is purpose-built for marketing automation and email campaigns at scale. For an all-in-one that bundles marketing with CRM and sales, Odoo or erxes (which unifies sales, marketing and support) fit better.
Can I get managed hosting instead of running it myself?
Yes for several: Odoo, Dolibarr, SuiteCRM, erxes, EspoCRM, Frappe CRM and OroCRM all offer managed hosting. Krayin, Mautic and CiviCRM are self-host only.
What's the best HubSpot alternative for nonprofits?
CiviCRM is built specifically for nonprofit constituent relationship management — membership, donations and contacts — though it's manual-deploy only and rates difficulty 4/5.
Which has the most active community?
Odoo leads at roughly 52,400 GitHub stars, well ahead of Krayin (~23,000) and Mautic (~9,800).