Mautic
Open-source marketing automation and email campaigns at scale
Overview
Mautic is the largest open-source marketing automation platform, covering email campaigns, contact segmentation, drip workflows, landing pages, forms, and multi-channel journeys. It rivals high-end marketing suites with visual campaign builders and lead scoring. Written in PHP/Symfony, it self-hosts on a standard LAMP stack. It is a common replacement for Mailchimp's automation and HubSpot's marketing features.
Where it falls short of Mailchimp
- Heavyweight setup with cron jobs and queue workers; not beginner-friendly
- UI feels dated compared to modern SaaS tools
- Deliverability depends entirely on your own mail infrastructure
- Performance tuning required for large lists; upgrades can be fragile
We list the gaps honestly so you can decide if the trade-off is worth owning your data.
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