Umami

Overview

Umami is a modern, privacy-focused web analytics tool that serves as a simple, cookie-free alternative to Google Analytics. It collects only the metrics that matter in a clean single-page dashboard and stores data in PostgreSQL or MySQL. Lightweight to run and easy to self-host, with an optional hosted cloud.

Key features

Cookie-free, privacy-focused tracking with a lightweight script
Single-page dashboard for pageviews, referrers, and visitor metrics
Stores data in PostgreSQL or MySQL
Self-hostable via One-Click, Docker, Docker Compose, or manual setup
Optional hosted cloud if you don't want to run it yourself

Our take

Umami nails the thing most people actually want from analytics: a clean dashboard of the metrics that matter, served by a tiny script that doesn't drag down page load or require a cookie banner. It's genuinely easy to self-host, and a database (Postgres or MySQL) plus the app container is about all you need. The main caveat is scope: this is deliberately simple, so if you rely on funnels, deep segmentation, or heavy event/product analytics, you'll find it thin compared to heavier tools. For straightforward, privacy-respecting web stats, though, it's one of the most pleasant options to run, and the hosted cloud is there as an escape hatch.

Ideal for: Site owners and small teams who want basic, GDPR-friendly traffic numbers without the bloat and consent banners of Google Analytics.

Where it falls short of Google Analytics

Deliberately minimal: no heatmaps, session replay, or deep product-analytics like funnels/retention found in Mixpanel/Amplitude.
Event/custom-property analytics are basic compared to dedicated product-analytics tools.
No built-in alerting or anomaly detection.

We list the gaps honestly so you can decide if the trade-off is worth owning your data.