Ghost vs Umbraco

TaglineModern open-source publishing platform for blogs and newslettersFriendly open-source .NET CMS with a strong community
CategoryBlogging & CMSBlogging & CMS
ReplacesSubstack, Medium, WordPress.comWordPress.com, Contentful, Squarespace
GitHub stars54k5.2k
LanguageNodejs.NET
LicenseMITMIT
Self-host difficulty
3/5
Moderate
4/5
Involved
Deploy options
Docker
Docker Compose
Manual
Docker
Manual
Managed hosting
Last updatedtodaytoday
View repoView repo

Where each falls short

The honest trade-offs — what you give up with each, versus the proprietary tools they replace.

Ghost
  • Membership and newsletter features require Stripe integration for paid tiers
  • Plugin/theme ecosystem is much smaller than WordPress
  • No built-in e-commerce beyond memberships and paid newsletters
  • Self-hosted email delivery needs a transactional email provider (Mailgun, Postmark) configured separately
Umbraco
  • Requires .NET hosting environment, which is less common and often more expensive than PHP/Node stacks
  • The Marketplace for packages is smaller than WordPress's plugin ecosystem
  • Headless Delivery API is relatively new and lacks the maturity of dedicated headless platforms
  • Commercial packages (e.g., Forms, Deploy) are required for some common workflows and add cost

Bottom line

Choose Ghost if you want the lower-effort setup; choose Ghost for the larger community and ecosystem. Open each guide below for deploy steps and the full feature gap.

Ghost

Modern open-source publishing platform for blogs and newsletters

Umbraco

Friendly open-source .NET CMS with a strong community